Privacy Policy

PRIVACY POLICY 

Last Updated: March, 2026 

BÉSSA BEAUTY (“BÉSSA BEAUTY,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you visit or make a purchase from thebessabeauty.com (the “Site”). 

By using the Site, you agree to the practices described in this policy. 

Information We Collect 

When you visit our Site, we automatically collect certain information about your device and browsing activity. We may collect: 

Device Information 

  • IP address 

  • Browser type and version 

  • Time zone 

  • Cookies and similar tracking technologies 

  • Pages viewed and referring websites 

This information helps us understand how visitors use our Site and improve performance. 

Order Information 

When you make a purchase or create an account, we collect information such as: 

  • Name 

  • Billing and shipping address 

  • Email address 

  • Payment information (processed securely by our payment providers) 

  • Order history 

We refer to this information collectively as “Personal Information.” 

How We Use Your Information 

We use your Personal Information to: 

  • Process and fulfill orders 

  • Communicate with you about your purchase 

  • Provide customer support 

  • Create and manage customer accounts 

  • Send marketing emails if you choose to subscribe 

  • Improve our website, products, and services 

  • Detect and prevent fraud or misuse 

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email. 

Email Marketing 

If you sign up for our newsletter or marketing communications, we may send you updates about BÉSSA BEAUTY products, promotions, and educational content. Our email marketing is managed through Klaviyo. 

You can opt out at any time using the unsubscribe link included in our emails. 

Cookies and Tracking Technologies 

Our Site uses cookies and similar technologies to improve your experience and support marketing efforts. 

Cookies may be used to: 

  • Remember your preferences 

  • Analyze site performance 

  • Enable advertising and retargeting 

We may use tools such as: 

  • Meta (Facebook) Pixel 

  • TikTok Pixel 

  • Google Analytics 

These services help us understand website traffic and measure the effectiveness of our advertising. 

Most browsers allow you to disable cookies through your browser settings if you prefer. 

Sharing Your Information 

We share Personal Information with trusted third-party service providers who help us operate our business, including: 

  • Shopify, which powers our ecommerce platform 

  • Klaviyo, for email marketing 

  • Google Analytics, for website analytics 

  • Subscription services 

  • Affiliate platforms that help manage referral programs 

  • Review platforms that collect and display customer feedback 

These providers only receive the information necessary to perform their services. 

We may also disclose information if required by law or to protect our legal rights. 

Data Retention 

We retain order and account information for our records unless you request that we delete your information. 

 Your Privacy Rights 

Depending on your location, you may have the right to: 

  • Access the personal information we hold about you 

  • Request correction of your data 

  • Request deletion of your personal information 

  • Opt out of certain data uses 

To make a privacy request, please contact us using the information below. 

Children’s Privacy 

Our Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. 

Security 

We take reasonable measures to protect your information. Payments are processed through secure providers, and our Site is hosted on Shopify’s secure ecommerce platform. 

However, no method of internet transmission or storage is completely secure.  

Changes to This Policy 

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a revised “Last Updated” date. 

Contact Us 

For questions about this Privacy Policy or to request access or deletion of your data, please contact us at: 

BÉSSA BEAUTY 
Brooklyn, NY 
contact@thebessabeauty.com